BCG Matrix for Brand Portfolio Analysis 9.0
Free Trial Version
Publisher Description
Matrix BCG for Brand Portfolio Management and Analysis. Use the matrix BCG tool of MM4XL software to analyze the competitive and financial performance of your brand portfolio to make better business decisions in brand management.
The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more.
Typically, the matrix BCG tool is used to: (1) Monitor your company brand performance over time, say quarterly, (2) Monitor your competitor brand portfolio performance, (3) Balance marketing investments across brands.
BCG Matrix tool of MM4XL software features:
Applies the original BCG matrix concept and matrix chart, Built-in interpreter of the output results (verbal report), Detailed report of the four BCG matrix quadrants, Detailed report of the brand portfolio, Charts describing cash flow and investments, The example sheets describe how to run the analysis, The tool works in 5 different languages: E, F, G, I, S, Help file with advanced description of the BCG matrix concepts, and more.
About BCG Matrix for Brand Portfolio Analysis
BCG Matrix for Brand Portfolio Analysis is a free trial software published in the Accounting & Finance list of programs, part of Business.
This Accounting & Finance program is available in English, French, German, Italian, Spanish. It was last updated on 27 March, 2024. BCG Matrix for Brand Portfolio Analysis is compatible with the following operating systems: Windows.
The company that develops BCG Matrix for Brand Portfolio Analysis is MM4XL.com Business Analysis in Marketing. The latest version released by its developer is 9.0. This version was rated by 21 users of our site and has an average rating of 4.7.
The download we have available for BCG Matrix for Brand Portfolio Analysis has a file size of 16.78 MB. Just click the green Download button above to start the downloading process. The program is listed on our website since 2012-01-19 and was downloaded 843 times. We have already checked if the download link is safe, however for your own protection we recommend that you scan the downloaded software with your antivirus. Your antivirus may detect the BCG Matrix for Brand Portfolio Analysis as malware if the download link is broken.
How to install BCG Matrix for Brand Portfolio Analysis on your Windows device:
- Click on the Download button on our website. This will start the download from the website of the developer.
- Once the BCG Matrix for Brand Portfolio Analysis is downloaded click on it to start the setup process (assuming you are on a desktop computer).
- When the installation is finished you should be able to see and run the program.
